Member, Advisory Board
Adenike Ogunlesi is best known as the founder and Chief Responsibility Officer of Ruff ‘n’ Tumble, the foremost indigenous lifestyle brand operating to international standards in the design, production, and retail of children’s fashion for boys and girls from new born to sixteen years old.
Ruff ‘n’ Tumble’s style is trendy with pieces that allow dynamic young Nigerians to express their personal style. As a result, it has evolved over the years as the favourite brand for children’s clothing in Nigeria as well as the leader in its niche market.
With her uncompromising focus on quality, integrity and customer satisfaction, Ruff ‘n’ Tumble has also become an important and trusted retail partner to international children’s fashion brands in different parts of Europe and America. She has built a company from the ground up with a reputation for excellence, high standards and high quality
Adenike comes from a proud tradition in fashion and retail. Her mother, Mrs. Betty Okuboyejo, owned fashion label ‘Betti-O’ famous for designing distinctive and flattering clothes with local fabrics (the Adire) for both sexes when western clothing was still the trend, Adenike’s extraordinary skills in fashion were kindled and developed when she worked as an assistant fashion designer in Betti-O under the mentorship of her dear mother.
She opened her flagship store in Ikeja GRA, Lagos in 2000 and her business has expanded rapidly into the indigenous retail giant it is today. Ruff ‘n’ Tumble presently operates a factory, warehousing, distribution, and presently 12 retail outlets in major cities of Nigeria such as Lagos, Abuja, Port Harcourt, Ibadan, Ilorin and Kano. By the end of 2014 it will have expanded to 15 outlets in Nigeria with plans to extend to other parts of West Africa.
Adenike’s exceptional entrepreneurial and management skills have been recognized via a board appointment at the Pan African University’s Lagos Business School where she functioned as an advisory board member of its Enterprise Development Services (EDS) Center. She is also a founding member and the first president of the Network of Entrepreneurial Women (NNEW) at the Nigeria Employer’s Consultative Association (NECA).
She takes her roles as a mentor and inspiration to women and young people very seriously. She is an advisory board member and mentor at WISCAR (Women in Successful Careers) which is a structured mentoring programme for young women. She is a mentor to aspiring entrepreneurs at FATE Foundation which fosters poverty alleviation and wealth creation via entrepreneurship and job creation. She is also a mentor at the Mara foundation and most recently a finalist at the CNBC AABLA(All Africa Business Leaders Awards) in the category of the Business Woman of the year 2014. She is also an avid motivational speaker talking to women’s groups and young people whenever called upon.
She is happily married to Adegbola Ogunlesi, an industrialist in the beauty industry, and one of the founders of men’s fashion label, Sofisticat. They are blessed with 3 grown children.
“At the end of the day a clearly defined vision, consistency, persistency and perseverance are what gets you through it all” -AdenikeOgunlesi